1xBet is on a roll, as it continues to win deals with elite-level football teams this year. The latest in their elite line-up of partners is Chelsea FC, which just signed them up as official global betting partner for the next three years.
This deal comes after two other major deals the betting company recently announced. They were also just signed up as global betting partner for Barcelona FC and Liverpool FC.
Founded in 2007, 1xBet is currently one of the leading online betting operators in Asia, Europe, and Africa. They have markets in over a thousand daily events, including tennis, football, and rugby. This deal that they just signed with Chelsea FC will give them greater global visibility, particularly in the United Kingdom, where they are seeking to increase their market share.
1xBet spokesperson Alex Sommers has this to say about the partnership: “It’s a big honour for us to become a partner of such a great football club as Chelsea. We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible!”
The deal is also expected to help increase brand awareness for the club not only in the UK, but around the world. Founded in 1905, the club is now one of the most successful football clubs in England, having over 30 competitive honours under their belt. It is also deemed the world’s seventh most valuable football team. Despite their achievements, however, they are aware that there is still a lot of room for improvement, especially in terms of extending their global reach.
Chelsea Commercial Director Chris Townsend OBE said, “We are excited to welcome 1xBet to Chelsea Football Club as our new global betting partner. 1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”
1xBet has chosen to celebrate the launch of this latest partnership by running a competition called “Guess the Score” throughout the 2019/2020 season. Fans based in the UK who can correctly predict the scores of Chelsea’s Premier League games will be entered into a draw, getting a chance to win tickets to Chelsea FC matches, signed club merchandise, and vouchers for Stamford Bridge Megastore. A dedicated competition page on chelseafc.com will be used for this purpose.
Prior to this deal, Chelsea FC’s global betting partner was William Hill. Their three-year partnership with William Hill officially ended after the 2018/2019 football season. The financial terms of this new deal with 1xBet have not yet been released. What is clear is that this part of the recent efforts of 1xBet to establish the fact that they are more than just a bookmaker.
As the number of major partnerships won by 1xBet this year increases, they are moving closer and closer to their goal of gaining more market shares and being known not just as a bookmaker, but a serious stakeholder in the worlds of sports and gambling.