Blueprint Gaming and NetEnt Pen Deal for Land-based UK Machines

Jan 30

With the restrictions imposed on credit card use for online gambling, it is no wonder that some online gaming providers would shift their focus to land-based options. This may be one of the reasons why NetEnt, a leading provider of online gambling content, is partnering with Blueprint gaming, to put together land-based versions of their popular online slots in the UK. These slot machines will be launched across Blueprint’s network of distributors, which can include arcades, pubs, bingo halls, and betting offices all over the UK.

The games are set to be launched within the first six months of 2020, with possibly more before the end of the year. This deal marks a new avenue for NetEnt to take, with physical versions of their popular games making it into the retail-based market. This also means that NetEnt is taking a different direction in terms of increasing brand awareness and increasing revenue streams by not taking the credit card ban in the country in a negative light.

As mentioned in an earlier piece, the UK has banned the use of credit cards in online gambling. While this may spell disaster for a few online providers of games, NetEnt has faced the challenge and penned a deal with Blueprint to bring their games to the public in a different way. With Blueprint being the market leader in land-based platforms in the country, this partnership shows great promise.

Aside from this pairing, NetEnt has also been busy with other activities that will help them increase their revenues and market base. This includes the acquisition of Red Tiger Gaming in September of 2019. It also launched its content aggregator in December, which is called NetEnt Connect. This will set NetEnt on lots of new paths to increase reach, revenue, and brand awareness.