LeoVegas emerged victorious in its appeal against the state gambling regulator of Sweden, Spelinspektionen, thus earning the right to resume gambling operations with a five-year license.
The leadership of LeoVegas challenged the decision of Spelinspektionen which was angling to limit the operator’s license to just two years after it found the online gambling company to be breaching the advertising laws of the United Kingdom.
In the appeal which LeoVegas filed in the Swedish Administrative Court of Linköping, the firm made its case that any regulatory issues about a company in another country should have no impact on the conditions of a license in Sweden.
LeoVegas also claimed that the alleged advertising violations occurred three years ago, in 2016. It argued that since then, it has completely adhered to all the requirements that have been established by the United Kingdom Gambling Commission (UKGC) and has been fully compliant with its UK licensing terms.
The court decided that LeoVegas has taken appropriate steps to resolve any disputes it had with UK regulations. It also did not deem the UK decision to e enough reason to not issue the company a five-year license.
After the announcement of the fruitful appeal, LeoVegas stated it is looking forward to continuing its online gambling operations in Sweden. It sees “the decision of the Administrative Court as very positive and it gives us an opportunity to continue to focus on compliance.”
LeoVegas has also emphasized its willingness to be fully devoted to responsible gambling in Sweden by establishing a subdivision called LeoSafePlay. This particular business division would seek to produce the “best conditions for the next generation system, based on machine learning and artificial intelligence.”
CEO Gustaf Hagman added the court’s decision underscores the fact that the company is indeed a professional business. He expressed pride in the team for their diligent work in a very challenging regulatory environment.
It was in November 2018 that LeoVegas became one of the pioneering online gambling companies to be given a license in Sweden. This came not long after Sweden ruled to end its state monopoly on gambling.
LeoVegas and two other gambling brands — Bwin and Casumo — got a two-year operating license from the Swedish authorities. All three companies had been fined by the UKGC that very same year for transgressions in other markets that happened in the past.