Russian online gambling operator Marathonbet and Spanish football giants Real Madrid have agreed on a partnership, which is the first of its kind in the La Liga giant’s storied117-year history.
The deal was announced during a time when there is substantial growth in the domestic sports betting market in Spain. The new partnership allows Marathonbet to use Real Madrid’s name and logo to promote its services in Spain. This will include Marathonbet being promoted on LED billboards during Real Madrid games that are broadcasted on Russian television networks.
There would also be exclusive promotions from Marathonbet that involve the world-famous soccer club. This would include customers having the rare opportunity to win a meet and greet with the club’s superstar players and tickets for games.
Marathonbet has been working with sports betting fans since it was established in 1997. The online bookmaker completed a deal with another Spanish soccer team, Sevilla FC, earlier this year. This led to Marathonbet becoming the team’s shirt sponsor in a two-year deal said to be worth $5.5m each year.
Apart from the deal with Sevilla FC, Marathonbet has also settled partnership deals with other renowned soccer teams across the globe such as Manchester City in the English Premier League and other footballclubs in Ecuador, Chile, Peru and Ukraine.
Real Madrid has a long list of official sponsors, including the likes of Coca-Cola, CaixaBank, and the Palladium Hotel Group.
Despite the year-on-year growth in sports betting and gambling as a whole in Spain, a number of political parties have expressed opposition and are now calling for restrictions. These political parties want limitations to be placed on gambling advertising in line with the regulations that liquor and tobacco companies also abide by.
Italy has introduced a blanket ban on all kinds of gambling advertising. This includes forbidding sports teams from having gambling firm sponsorships, such as Real Madrid and Marathonbet’s situation.
It’s unlikely that any limitations in Spain would be quite so sweeping. There is a new initiative proposal looking at controlling advertising across the Internet, television, and radio mediums. This includes restricting active athletes to appear in advertisements relating to betting or gambling.