Barcelona - La Liga Champion FC Barcelona just signed a new sponsorship deal with gaming and technology organisation 1XBET. The latter is now officially a Global Partner of the Club, until 30 June 2024.
The agreement came into effect on July 1, as part of FC Barcelona’s global expansion strategy. This move also goes hand-in-hand with the club’s mission to find the best possible partners in various categories so it can continue being a leader, not only on the field, but also where sponsorship and marketing are concerned.
This agreement has the club and the online betting company working together on a variety of activations from a wide range of assets. This will include access to several FC Barcelona players when they start collaborating on promotional materials and marketing campaigns.
1XBET is one of the leaders in the international gaming and technology industry, with offices in Europe, Latin America, and even Asia. They have been in the industry for over 12 years, and through the years, they have won sponsorship deals with major rights holders such as Tottenham Hotspur and Serie A, among others.
They currently hold the largest number of markets in live and pre-match odds. At the same time, they have a vibrant portfolio of live casino, table games, and online slots, thereby offering players one of the widest range of options when it comes to entertainment. It therefore comes as no surprise that FC Barcelona would also entrust their sponsorship and marketing strategies to this company.
FC Barcelona Board Member and Commercial Area Head Josep Pont says: “We are convinced that this deal with 1XBET will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world.”
It certainly looks like there’s a lot of excitement at the FC Barcelona camp this summer. Aside from this new agreement with 1XBET, they have also recently added highly-acclaimed Dutch midfielder Frenkie de Jong to their ranks. Even if there are no other developments involving the club for the rest of the summer, it is safe to say they’ve already had a successful summer this year. They can look forward to making the rest of the year even more exciting.
For their part, 1XBET spokesman Alex Sommers has this to say: “We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1XBET has something to offer to all FC Barcelona fans. We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is “More than a club” and we hope that over the next five years, the fans will come to realise that 1XBET is more than a bookmaker.”
This latest partnership is testament to 1XBET’s focus on football sponsorships. Other than helping FC Barcelona with their promotion and marketing strategies, 1XBET is also sponsoring the African Cup of Nations, which takes place in Egypt this summer.