Two of the biggest names in their individual industries are teaming up to bring sports wagering to the US. CBS Sports Digital, which owns a number of sports platforms and is said to be the second largest in its industry in the US, is partnering up with William Hill, one of the biggest sportsbook and wagering companies around. CBS is owner of such platforms like 247Sports, CBS Sports, CBS Sports Fantasy, and SportsLine, to name a few.
This partnership was announced early in February and is said to benefit both parties immensely. William Hill will become the exclusive data provider for CBS for odds, data, and wagering markets. Initial integration of this partnership will begin in March and will continue until a full rollout is done. Both companies have solid reputations in connecting their sports fans with some of the most iconic sports moments. Both also have great connections with their markets in terms of giving them access to the biggest events in sporting.
This partnership will bring to sports fans in the US one of the biggest fantasy sports databases, digital content products, and more. It will also help the William Hill brand gain a foothold in the US market as well as help them establish brand recognition in the region. Both companies are excited about the numerous possibilities such a partnership presents.
Officials from both entities are looking forward to a fruitful relationship, with William Hill looking at extensive brand promotion and CBS looking at delivering sports wagering content to a massive audience. This gives both companies an unprecedented reach that will help them provide not only what their users want but also more chances to earn.
The initial steps for this partnership will be in the realm of fantasy football, which is slated to begin sometime in March.